Have You Been The Victim of Greenwashing?

If you feel confused about the whole "Go Green" movement you are not alone. Consumers frequently complain that it is difficult to know what products and practices are truly beneficial to the environment.

Much of this confusion is not accidental. Companies are trying to ride the wave of interest in green products and try to position themselves as being green and concerned about the environment. Often these claims are misleading or outright lies. That's known as greenwashing.

The practice of greenwashing is so widespread that it's been categorized into six groups known as "The Six Sins of Greenwashing". They are:

• Sin of the Hidden Trade-Off


• Sin of No Proof


• Sin of Vagueness


• Sin of Irrelevance


• Sin of Fibbing


• Sin of the Lesser of Two Evils

You can download a short pdf paper discussing The Six Sins of Greenwashing or go to the Sourcewatch website for a List of Eight Rules of Thumb For Identifying Greenwash.